Bob Kravitz has an interesting approach to finding a team to support. He suggests supporting the teams whose economic impact on the city would be the greatest:
If I’m a business owner in Downtown Indianapolis, I want the Giants first and foremost (and I don’t say that as somebody who grew up as a Giants fan). I say this because New York and New Jersey mean money. Those folks travel, and even if they can be a little gruff by Midwestern standards, they know a little something about bottle service and tipping.
And isn’t that what it’s all about?